HNL is to emotions
what the watch is to the passing of time
Objective and non-intrusive measurement system for measuring emotional intensity
What’s the point in keeping emotions for oneself ? Anna Gavalda If you did not inhibit them as a child, (trauma, unconventional education…) emotions are naturally and automatically expressed. Initially, one must learn how to feel an emotion; sometimes we do not pay attention to them, though they do exist (heartbeat speeding up, stomach ache, […]
Most of emotions measuring systems are limited and do not consider all the required parameters to obtain precise and reliable results. All to often, we forget that the best way to quantify emotion is by reading informations flowing through the body, since emotions, above all, are signals helping an individual (and his body) to adapt […]
Emotions have a crucial role in the construction of the memory and memories; a broken heart, a success, our deepest fears, are all reminders of unusual events, memorable and significant. Emotions also have a massive impact on the learning stage, which can be either positive or negative. A child entering a classroom wants to feel […]
Passion and belief are driving my work in HNL
Passion for science in pushing the boundaries of knowledge and bringing practical and innovative solutions to our customers. Conviction of the relevance and of the technological and scientific advance that we propose today and that we will develop in the years to come.
Guillaume BERNA - CTO HNL
HNL is a revolution for advertising evaluation!
Combined with traditional qualitative research, the biometric data collected by HNL is extremely powerful for evaluating advertising content and guiding marketing actions (and budgets!). SOM is proud to be an HNL Expert in Canada.
Julie Fortin - Vice-présidente SOM inc.
I am very happy and honoured that ActFuture is HNL Expert.
The measurement of emotional intensity that HNL offers corresponds for me to the realization of my fantasy in marketing research. Great prospects in potential that I hope to share with you very soon.
Isabelle Fabry Chief Emotional Officer Actfuture